Inbound marketing involves promoting your company by creating content and implementing marketing campaigns that attract qualified customer traffic to your brand and services. This requires having a fully optimised webstore and attracting through content, social media marketing, SEO, paid digital advertising and retargeting to build your brand.
For us, outbound bound marketing focuses on engaging your existing customers and prospects through digital content and nurture stream activities to grow long lasting relationships.
Nurture stream marketing involves developing strong relationships with customers at every stage of their purchasing journey to ensure that they remain loyal to your brand and encourage their friends to engage with your company. Broadly speaking, it focuses on listening to customer needs and providing answers to any of their questions
Customer lifetime value (or CLV) is a measurable statistic that many marketers use to analyse customer loyalty and retention rates. It describes a customer’s total worth to a business over the period through they interact. It is a useful value to measure as holding on to existing customer can be which cheaper than acquiring new ones.