Search engine optimisation (SEO) is a technique used by digital marketers to encourage search engines to prioritise their websites in search results. The idea behind SEO is to optimise a website to make it as amenable to search engine algorithms as possible. SEO is a constantly changing field but, generally speaking, can involve strategies such as adding keywords to content marketing, hosting a user-friendly website, and linking back to other websites.
Conversion rate optimisation (CRO) is a digital marketing technique designed to encourage people to take a particular action when they visit a website. In other words, it is used to convert website visitors into valuable paying customers. CRO is carried out by designing particular elements of a webpage in such a way that visitors will be more likely to convert before leaving the site.
In very basic terms, web hosting involves a given storage space provider offering a company the opportunity to put their website on an internet server. As soon as the hosting company has agreed to host the website, users will be able to access and edit it online. Hosting companies tend to differ widely in cost and ability to offer technical support, so it is vital that businesses do their research before settling on one.