Digital Commerce

Put simply, the difference between traditional ecommerce sites and marketplaces is that the former tend to only display the goods and services of the brand that owns the site, whilst the latter displays a number of goods from different vendors alongside each other.

Social commerce involves using social networking sites such as Twitter, Instagram and Facebook to advertise and sell goods and services. Social commerce tactics may also include the provision of product advice for online shoppers, offering personalised purchase options, and encouraging users to submit relevant photos or written feedback online. It is becoming an increasingly popular move for brands hoping to engage younger generations.

Mobile commerce involves the buying and selling of goods and services online using a hand-held device such as a smartphone or tablet.

Put simply, headless commerce represents a kind of software architecture that separates the front-end from the back-end of an ecommerce platform. The primary advantage of this set-up is that both ends are able to operate independently from one another without having to continually adapt when the other respective end makes changes on the platform. This means that user-focused front-end changes can be made faster.

Dropshipping is a way of managing supply chains whereby retailers do not have to keep goods in stock. Instead, the retailer can transfer customer order and shipment details to the relevant manufacturer or wholesaler, who can then ship the goods straight to customers’ front doors. The benefits of Dropshipping are that you simplify your fulfilment process, save money on having the buy the good first, and save on having to store the goods until they are sold.

Put simply, data-driven marketing encompasses the types of analytical techniques used by marketing professionals to make predictions about consumer behaviour. It involves thinking carefully about factors such as engagement trends and conversion rates, with a view to building bigger and more successful marketing campaigns, often focused on personalising customer experiences.

Conversational commerce is a kind of live customer support service conducted online using popular messaging apps, chatbots, or voice assistants. Companies currently offering conversational commerce solutions include Facebook, WhatsApp, Apple Business Chat, and Live Person. Increasingly, businesses are using artificial intelligence and voice recognition technologies to power their online customer support services.

A payment gateway is an online system ensuring that customer credit or debit card information collected via your website is processed safely and securely. These gateways work by encrypting, forwarding, and authorising card payments. If a card is deemed illegitimate, the gateway will reject it. Many digital commerce platforms will provide their own payment gateway options, however you can also choose from a range of specialised providers.

What are the best payment gateway providers in Australia?

A digital commerce platform is a piece of software allowing companies to manage sales and a number of other business operations online. Many retailers across a range of sectors use digital commerce platforms to sell goods and services, something which allows them to expand their offerings beyond the limits of physical stores. There are a wide range of digital commerce platforms out there for business owners to choose from depending on your your budget, your team size, your type of business, your type of customer, and locations of markets you want to access.

What are the most popular Enterprise & Corporate digital commerce software in Australia:

What are the most popular Small & Medium Business digital commerce software in Australia:

Afterpay and Zip Pay are special forms of payment providers that allow customers to make purchases without making upfront payments. In other words, both allow customers to spread their payments across a number of instalments. Their late fees and terms and conditions can differ slightly however.

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