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Peter Zakrzewski

Digital & Ecommerce Director at Now Comms

NOW TIP #4 Create and track goals in Google Analytics

Goals are important to measure exactly how your website is contributing to your business. Sure, newsletter subscribers don’t directly add to the bottom line but generally speaking they are easier to convert into and retain as customers. If you’re a content publisher then setting a goal for time on an article page or the depth to which users are scrolling indicates if users are engaging with your content.

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