The recent COVID-19 pandemic and social distancing measures have accelerated the digital transformation requirements in many business models and industries. Whether it be a move towards ecommerce, the digitisation of manual processes, embracing new software platforms to improve productivity, or connecting up digital experiences – businesses need help with their journeys.
A line has been drawn and the new norms mean you cannot go backwards. Businesses and brands have to power forward, do more faster, and all the while continuing to increase their technology intensity.
Drawing on more than a decade of working with tech unicorns, global corporations, and entrepreneurs across many different industries, we have the experience and skills to help businesses transform.
We have developed our own unique digital approaches and strategic models. Through our workshops, services and solutions we can support businesses with their strategic use of technology, content, and creative to better engage their customers; now and tomorrow.
HOW WE CAN HELP.
Digital Transformation Consulting
Helping to plan and integrate digital into your business to meet the modern market demands, customer requirements, staff expectations, and continued pace of technology development. We typically focus on relevant trends, technology, process change, culture change and resources.
Strategic Marketing Planning Model
Helping to rethink your marketing planning approach to better fit today’s digital requirements. We incorporate CX and persona discovery, path-to-purchase mapping, and ecosystem connecting. Along with MarTech integration, data capability and resourcing requirements planning.
Customer Experience Mapping
Helping to provide a Customer Centric view of their world in relation to their experience with your business. We work to identify painpoints, positive experiences and behaviours aligned to their missions and expectations. As well as the development of relevant audience personas to further improve experience delivery.
Helping to understand your target audiences’ omnichannel journey through, awareness, engagement, consideration, purchase, evaluation, repurchase, sharing and advocacy. Highlighting potential barriers, opportunities, touchpoints, marketing ideas to improve your success rate.
Digital Ecosystem Mapping
Helping to identify how the different parts of your business and digital operations connect together to enable a seamless, relevant and productive experience for your customers. We have extensive ecommerce ecosystem maps for omnichannel, B2B and DTC, in addition to digital marketing ecosystem maps incorporating social media, Google, inbound, onsite, and outbound activities.
Digital and Social Strategy
Helping you to develop the right digital and social media strategies and plans to achieve your business performance objectives and customer goals. We are experienced in building and executing go-to-market plans, customer engagement programs, and technology-focussed initiatives.
Dogs Connect Website
Dogs Connect needed help with their overall company strategy and vision to help them grow from just an education offer into other verticals. We helped them define their brand architecture, new branding and re-developed their website to encompass a much wider audience including aged care, special needs, justice centres, hospitals and emergency services.
Aiming for big growth year-on-year we are helping Dermalogica drive qualified traffic to their site and optimise the on-site experience for conversion. Through our Copilot Program we are providing marketing and technical support to their ebusiness team.
We developed an industry engagement platform for Dermalogica, providing advice about personal wellness, business best practises and relevant tips to better support Professional Skin Therapists.
Services: Strategy, Content, Web Development, Analytics, Email, Program Management.
Dermalogica Online Consultation Program
With COVID-19 closing Salons, we quickly created an online service, helping to support Skin Therapists, provide value to Consumers, and linked through to Dermalogica's webstore.
Services: Strategy, Ecommerce, Program Development, Content, Design, Email, Tech
BIOLUMIN-C EYE SERUM VR
Helping to launch this new product for Dermalogica in Australia and South Africa, we created an interactive and immersive VR/360º experience for Customers and Consumers to find out more about the product.
Services: VR/360º Production, Creative, Design, Web Development, Outbound, Analytics.