Digital Transformation Consulting
Helping to plan and integrate digital into your business to meet the modern market demands, customer requirements, staff expectations, and continued pace of technology development. We typically focus on relevant trends, technology, process change, culture change and resources.
Strategic Marketing Planning Model
Helping to rethink your marketing planning approach to better fit today’s digital requirements. We incorporate CX and persona discovery, path-to-purchase mapping, and ecosystem connecting. Along with MarTech integration, data capability and resourcing requirements planning.
Customer Experience Mapping
Helping to provide a Customer Centric view of their world in relation to their experience with your business. We work to identify painpoints, positive experiences and behaviours aligned to their missions and expectations. As well as the development of relevant audience personas to further improve experience delivery.
Helping to understand your target audiences’ omnichannel journey through, awareness, engagement, consideration, purchase, evaluation, repurchase, sharing and advocacy. Highlighting potential barriers, opportunities, touchpoints, marketing ideas to improve your success rate.
Digital Ecosystem Mapping
Helping to identify how the different parts of your business and digital operations connect together to enable a seamless, relevant and productive experience for your customers. We have extensive ecommerce ecosystem maps for omnichannel, B2B and DTC, in addition to digital marketing ecosystem maps incorporating social media, Google, inbound
, onsite, and outbound activities.
Digital and Social Strategy
Helping you to develop the right digital and social media strategies and plans to achieve your business performance objectives and customer goals. We are experienced in building and executing go-to-market plans, customer engagement programs, and technology-focussed initiatives.