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Peter Zakrzewski

Digital & Ecommerce Director at Now Comms

Now Tip #1 - Adjust your digital content targeting as seasons change.

As our weather seasons start to change, the many states of Australia will turn at different times. The southern states turn cold very quickly, whilst the northern states are still warm and temperate. This may mean that customers will want different things during this changeover period.

So if you are sending out emails to customers, promoting social ads and content, or featuring hero products on your webpage, make sure you take into consideration which state they are in. Split your campaigns by region and alter the hero content to suit their current needs, making sure you implement A/B testing to get to the best performing piece.

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