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Rachael Ward

Digital Marketing & Social Media Manager

What is website user experience and why is it important?

Website user experience (often referred to as UX) refers to how easy and enjoyable a website is to interact with. Websites with strong UX credentials tend to be very easy to navigate, free from bugs, attractive, and easy to use on all devices. Marketers who focus on improving UX often see customer engagement and conversion rates increase.

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