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Rachael Ward

Digital Marketing & Social Media Manager

What is the difference between outbound marketing and inbound marketing?

Inbound marketing involves promoting your company by creating content and implementing marketing campaigns that attract qualified customer traffic to your brand and services. This requires having a fully optimised webstore and attracting through content, social media marketing, SEO, paid digital advertising and retargeting to build your brand.

For us, outbound bound marketing focuses on engaging your existing customers and prospects through digital content and nurture stream activities to grow long lasting relationships.

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