Peter Zakrzewski

Digital & Ecommerce Director at Now Comms

What is digital marketing?

Digital marketing involves the promotion of products and services via internet-based digital technologies and it can involve both inbound and outbound forms of marketing. It is a very broad field, with digital marketers able to reach consumers through a wide range of methods including search engine optimisation, social media platforms, online content, pay-per-click advertising, and much more.