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Rachael Ward

Digital Marketing & Social Media Manager

What is a Google Smart campaign?

A Smart campaign is the default type of campaign offered by Google Ads. What sets Smart campaigns apart from their predecessors is that they utilise smart technologies to constantly analyse and improve the performance of Google Ads with minimal management form your marketing team. This can save a considerable amount of time and energy that can be channelled into other projects and is a great tool to adopt if you’re a small business or just starting out in Google Ads.

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