Rachael Ward

Digital Marketing & Social Media Manager

What are the different digital marketing channels?

The world of digital marketing is constantly evolving, with new channels and strategies popping up every few months. Generally speaking, however, the key digital marketing channels include search engine optimisation (SEO), content marketing, search engine marketing (SEM), social media marketing (SMM), pay-per-click (PPC) advertising, email marketing, influencer marketing, and affiliate marketing.