Search engine marketing (SEM) refers to any kind of marketing involving search engines. Pay-per-click marketing, on the other hand, refers to forms of advertising that involve paying for online adverts based on the number of clicks they attract. Some forms of PPC advertising can fall under the SEM banner.
Inbound marketing is a strategy whereby businesses encourage customers to view and purchase its goods and services through engaging content and positive experiences. This marketing material can come in a variety of forms including social media posts, content marketing such as blogs and web articles, online videos, marketing emails, and branded freebies. Generally speaking, inbound marketing is customer-focused and designed to entice.
Google Shopping – once known as ‘Google Product Search’ and even ‘Froogle’ – is a service offered by Google allowing users to find products across a range of ecommerce sites simply by typing what they are looking for in the search bar. It is an easy way to compare products and their current prices.