Put simply, the difference between traditional ecommerce sites and marketplaces is that the former tend to only display the goods and services of the brand that owns the site, whilst the latter displays a number of goods from different vendors alongside each other.
Social commerce involves using social networking sites such as Twitter, Instagram and Facebook to advertise and sell goods and services. Social commerce tactics may also include the provision of product advice for online shoppers, offering personalised purchase options, and encouraging users to submit relevant photos or written feedback online. It is becoming an increasingly popular move for brands hoping to engage younger generations.
Mobile commerce involves the buying and selling of goods and services online using a hand-held device such as a smartphone or tablet.
Put simply, headless commerce represents a kind of software architecture that separates the front-end from the back-end of an ecommerce platform. The primary advantage of this set-up is that both ends are able to operate independently from one another without having to continually adapt when the other respective end makes changes on the platform. This means that user-focused front-end changes can be made faster.
Dropshipping is a way of managing supply chains whereby retailers do not have to keep goods in stock. Instead, the retailer can transfer customer order and shipment details to the relevant manufacturer or wholesaler, who can then ship the goods straight to customers’ front doors. The benefits of Dropshipping are that you simplify your fulfilment process, save money on having the buy the good first, and save on having to store the goods until they are sold.
Conversational commerce is a kind of live customer support service conducted online using popular messaging apps, chatbots, or voice assistants. Companies currently offering conversational commerce solutions include Facebook, WhatsApp, Apple Business Chat, and Live Person. Increasingly, businesses are using artificial intelligence and voice recognition technologies to power their online customer support services.
An ecommerce platform is a piece of software allowing companies to manage sales and a number of other business operations online. Many retailers across a range of sectors use ecommerce platforms to sell goods and services, something which allows them to expand their offerings beyond the limits of physical stores. There are a wide range of ecommerce platforms out there for business owners to choose from depending on your your budget, your team size, your type of business, your type of customer, and locations of markets you want to access.
What are the most popular Enterprise & Corporate ecommerce software in Australia:
What are the most popular Small & Medium Business ecommerce software in Australia:
A payment gateway is an online system ensuring that customer credit or debit card information collected via your website is processed safely and securely. These gateways work by encrypting, forwarding, and authorising card payments. If a card is deemed illegitimate, the gateway will reject it. Many ecommerce platforms will provide their own payment gateway options, however you can also choose from a range of specialised providers.
What are the best payment gateway providers in Australia?
Afterpay and Zip Pay are special forms of payment gateway that allow customers to make purchases without making upfront payments. In other words, both gateways allow customers to spread their payments across a number of instalments. Their late fees and terms and conditions can differ slightly however.
Search engine marketing (SEM) refers to any kind of marketing involving search engines. Pay-per-click marketing, on the other hand, refers to forms of advertising that involve paying for online adverts based on the number of clicks they attract. Some forms of PPC advertising can fall under the SEM banner.
Inbound marketing is a strategy whereby businesses encourage customers to view and purchase its goods and services through engaging content and positive experiences. This marketing material can come in a variety of forms including social media posts, content marketing such as blogs and web articles, online videos, marketing emails, and branded freebies. Generally speaking, inbound marketing is customer-focused and designed to entice.
Google Shopping – once known as ‘Google Product Search’ and even ‘Froogle’ – is a service offered by Google allowing users to find products across a range of ecommerce sites simply by typing what they are looking for in the search bar. It is an easy way to compare products and their current prices.
Search engine optimisation (SEO) is a technique used by digital marketers to encourage search engines to prioritise their websites in search results. The idea behind SEO is to optimise a website to make it as amenable to search engine algorithms as possible. SEO is a constantly changing field but, generally speaking, can involve strategies such as adding keywords to content marketing, hosting a user-friendly website, and linking back to other websites.
Conversion rate optimisation (CRO) is a digital marketing technique designed to encourage people to take a particular action when they visit a website. In other words, it is used to convert website visitors into valuable paying customers. CRO is carried out by designing particular elements of a webpage in such a way that visitors will be more likely to convert before leaving the site.
In very basic terms, web hosting involves a given storage space provider offering a company the opportunity to put their website on an internet server. As soon as the hosting company has agreed to host the website, users will be able to access and edit it online. Hosting companies tend to differ widely in cost and ability to offer technical support, so it is vital that businesses do their research before settling on one.