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Rach Ward

Digital Marketing & Social Media Manager

Run dynamic retargeting ads to avoid losing sales and opportunities.

NOW TIP #5

Could you be losing sales by not accurately retargeting potential customers?

Consider using dynamic retargeting ads to reach larger audiences in the consideration phase without creating a magnitude of ad variations – whilst still targeting potential customers with personalised, value-adding content specific to their buyer journey.

For example, serve your cart abandoners a dynamic ad that highlights the products they left in their basket and incentivise them with a free shipping offer to drive the purchase.

Not only do dynamic retargeting campaigns achieve 2x higher click-through-rates, but they are also known to have a 50% lower cost per acquisition compared to static ads.

If you’re responsible for driving revenue don’t miss the low hanging fruit, turn shoppers into buyers and save yourself even more time by using responsive ads in your dynamic retargeting campaign.

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