Our unique approach understands the customer journey, maps the digital marketing ecosystem, connects the dots and provides the ongoing support to continue optimising, adapting and improving.
Whilst the journey may sound simple (attract, engage, convert, delight), effectively managing the magnitude of the moving parts throughout this customer journey can be challenging, that’s where we can help.
We use outbound techniques to help you engage, educate, retain, reward, personalise and grow long lasting customer relationships and advocates; leading to increased sales and more consistent customer lifetime value.
Our technical capabilities also mean we can help link traffic generated from your inbound and outbound activities with your onsite to achieve a more seamless customer journey.
Our creative development, production and design skills, together with our technical digital capabilities, mean that we can help you to serve the right content, to the right person, at the right time, to deliver the right outcomes for your business.
You can outsource the entire program management to us or we can get you started and then support from a technical or specific problem solving perspective after launch phase.
So whether it be Google Analytics, Google Tag Manager, email marketing platform, CRM, other analytics engines, social media feeds & tracking, ecommerce, security, customer support software, video, learning management system, chat capabilities or voice assistants – we have the experience and skills to integrate them properly into your digital ecosystem.
Our end-to-end approach means we can contextualise which digital marketing touchpoints are performing well, which are under-performing, which are delivering a better return on investment, how customers are behaving, and how to improve personalisation of their experience to drive the right outcomes.