Will you be tomorrow? relevant
It’s a different game.
Let’s have a different conversation.
“The traditional approaches are now obsolete. One hundred years of marketing thoughts are gone.”
Seth Godin
Purple Cow

Now comms group

Marketing, Communications, Activations.

Making brands relevant tomorrow.

A different approach

Delivery channels have changed, technology is changing behaviours,
and data is expanding the possibilities of marketing.

To remain relevant, brands need to shift from mass to contextual marketing.

How we engage today’s audiences requires a different approach.



A game-changing sales & marketing planning framework to ensure you stay relevant.

Engage your consumers, shoppers and customers in today’s data-driven, technology enabled, and digitally connected world.

It begins with our proprietary end-to-end Thought to Bought™ model.

Robust. Modular. Adaptable. Powerful.



We have two Thought to Bought™ workshops which can be tailored to your needs:

Workshop 1: For CMOs and Senior Sales & Marketing Executives
Transform your future marketing organisation capabilities and stay ahead of the game.

Workshop 2: For Brand, Category, Shopper & Sales Teams
We guide your teams to plan and develop more engaging and contextual marketing activities.



It’s a team sport these days.

We partner with the industry thought leaders, so you don’t have to.
Simplifying the complex to make it easy and cost-efficient,
we take on tomorrow’s challenges.
Together, we’ll work to keep you relevant.



Stay ahead of the game.

Wherever you are on the marketing journey, Now Comms Group provides
expert marketing, communications and activation services.

We keep you in front and connected with your consumers, shoppers
and customers.


Meet our top team

Kingston Lee-Young

Managing Director
and Founder

Kevin Moore

and Retail Expert

Kristen Millgate

Business Director

Allison Ross

Business Director

Carlos Silva

Head of Creative Services

Noel Santos

Creative Lead

Leslie Hayden

PR & Comms Strategist

Matt Rowley

Engagement Director
& MD Thirteenth Floor
Get in touch


A history of getting it right.
We’re proud to have played a role in the success for our clientele.


  • All
  • Print
  • Web
Nicabate Oral Strips
Sometimes it takes magic! International Magician Cosentino created a death-defying spectacular stunt to depict a smoker’s struggle to quit smoking, which amazed millions, grabbed national headlines and launched this new product with unprecedented gusto.
ActivationsPRShopperSamplingSocial MediaExpertCreativeVideo
VMware Enterprise Marketing
Our customised APAC marketing program successfully targeted top Enterprise customers, targeting C-Levels to technical stakeholders with dynamic audience specific content and exciting lead generation activities.
CCH Federal Budget Report
Breaking all speed records along the way, our innovative process, development and deployment helped to publish and distribute the CCH Deloitte Federal Budget Report nationally ahead of all others.
Future Beef Stocktake Plus
We’re helping to change the game in the beef industry with our development of the first mobile production decision support app to modernise and maximise beef production for graziers and agri-advisors.
App developmentDigitalPartnership
MeadowLea Buttery Whipped
Crowds gathered to watch the rough and tough NSW Waratahs get light and fluffy in a BBQ cook-off that successfully launched the new product with a little healthy competition, and raised funds for Cure for Brain Cancer.
Purina Petlife Roadie
Media, pet retailers and partners jumped on board our ‘Harness Your Hound’ National Dogs in Cars Safety Week, which helped to change Australian driving habits, stimulating massive sales of Roadie seatbelts.
PRShopperSocial Media
CCH iKnow
Our innovative integrated campaign approach to launch CCH’s revolutionary online product, iKnow, challenged the status quo to win a prestigious global Wolters Kluwer award.
Tulloch Wine
Development of creative customer engagement strategies and shopper nurture programs is helping cement this 120 year-old wine company as a new breed of player in the industry.
Nicabate Pledge to Quit
Putting the consumer first with content that connects with them, we doubled the size of the community and engagement with support for smokers through their arduous quit journey.
Social MediaContentDesignVideoCreativeStrategyAnalytics
Purina Beneful
The now legendary Bark in The Park saw over 20,000 people and their dogs attend tail-wagging events across the country for a huge boost in product awareness and sales, and a very happy customer base.
Wonka Chocolates
Oompa Loompas made an appearance on national TV as part of an integrated campaign which delighted Australians and launched the new scrumdiddlyumptious Willy Wonka Chocolate bars.
ActivationsPRShopperSamplingSocial Media


New, Next & Relevant.

Why 7-Eleven is Australia’s second largest private company

The ever-rising urban population across the world is fuelling growth in the number of high-price, low-volume convenience stores.

+ Read More

Are convenience retailers the next shopper revolution?

With shopper habits evolving rapidly, the convenience format can take advantage by offering solutions that fit with changing lives.

+ Read More

Why big retailers & smart customers are giving marketers big headaches

In this opinion piece Kevin Moore, chairman of Sydney-based shopper marketing firm Now Comms, argues that the modern-day marketer is ill-equipped in a world dominated by big retailers.

+ Read More

The new shopper imperative

Kingston Lee-Young, Managing Director & Founder, writes for Inside FMCG: As retailers and brand owners rapidly move to online shopping, email marketing and e-commerce capabilities.

+ Read More


Contact Us

Visit us at

Suite 301, 46 Kippax St, Surry Hills Australia 2010